About me...

Over the last 10 years I’ve worked in many different settings, countries and within a range of creative industries, most of them with similar goals; to tell a story, to create engaging narratives, communicate key messages, design end-to end 360 consumer journeys and deliver great audience experiences.

This storytelling has taken many forms, from global product launches, major marketing campaigns and sponsorship activations to B2B conferences, award ceremonies and hospitality events, from fundraising TV-galas to major state visits, from musicals to verbatim theatre productions.

I’ve toured and coordinated festival programme content for Sweden’s largest radio station, documented child soldiers in DR Congo (supported by Oxfam and UNICEF), directed gala performances for the British Armed Forces in Germany and interviewed activists from Euromaidan in Ukraine (supported by Cambridge University and Centre for European Studies).

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