Tommy

Lexen

Let's Be Frank,
Think Bigger &
Build with Purpose

‍

Direction, not novelty,
is the scarcest resource.

Most organisations don’t lack innovation - they lack honest direction when it actually counts. The hardest part of bold work isn’t imagining it. It’s backing it, shaping it and seeing it through. If you're an agency owner, studio leader or entertainment exec ready to embrace bigger thinking, build truly innovative work - and stop great ideas being softened into something forgettable
- let’s talk.

I'm tommy lexen

Creative Innovation Leader & Culture Futures Strategist
Working with leaders to build the future of experiences the world needs.

Entertainment, culture and technology have collapsed into one operating space. AI has made content cheap, platforms fragmented, and attention a commodity. Which also means we have new capabilities to build the experiences we actually want, not settling for less.

The organisations pulling ahead aren't chasing novelty, they're building experiences that create genuine emotional connection, tell compelling stories, and drive sustained value at scale. That requires creative thinking bold enough to matter and innovation systems that actually work. That's the work worth doing.

Through Frank Kelly Consultancy, I work with entertainment companies and cultural organisations to build the strategic clarity and operating systems that let ambitious creative work thrive at scale.

That means helping leadership teams protect the big ideas whilst building the infrastructure to deliver them, knowing when to push creative boundaries, when to kill good concepts that are blocking great ones, and how to create conditions where creative and design teams do work they're proud of.

What I do

I embed in agencies, studios and organisations, bringing two decades of pattern recognition across entertainment, culture and large-scale experiences. I’m frank about what’s working and what isn’t. No consultancy language. No decks designed to avoid difficult conversations. If something won’t work, I say so early - while there’s still time to change course. And if something could be brilliant but is losing its edge, I call that too.

That honesty helps clients move faster, take bigger bets, and deliver commercially successful work, grounded in Purpose, driven by Passion, and measured by Impact.
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Think bigger (without the bulls**t)

Clients don't buy decks. They buy certainty under pressure. I help you define the narrative, sharpen the bet, and walk clients toward the decision they actually want to make - not the one that feels easiest to defend.

Exec-ready direction, clearer "why this, why now" cases, and language clients can repeat internally.

Win trust early (and reduce painful rework later)

Most projects don't fail in delivery - they fail in alignment. I help you get to the real brief faster before politics, compromise and “just in case” thinking reshape the ambition, so you don't bleed margin in revision cycles.

Decision frameworks, stakeholder alignment, and early red flags surfaced while they're still fixable.

Build work that lasts (not fades into oblivion)

The goal isn't just launch impact - it's sustained momentum. I help you design experiences, platforms and programmes that build long-term value - commercially and culturally - not just work that peaks at launch and disappears from memory..

Platform thinking, scalable formats, and compounding experience strategy.

Protect creative ambition with operational reality (so it's bold and buildable)

Bold work needs constraints - otherwise it's just expensive imagination. I help teams keep the magic when budgets tighten, timelines compress and opinions multiply.

Delivery-informed creative strategy, trade-off decisions made with intent, and clarity on what must be true for success.

Use emerging tech properly
(AI included)

AI accelerates production. It doesn't create meaning. I help you separate signal from hype and stop technology becoming a substitute for a point of view.

Clarity on what AI is for (and what it isn't), sharper experience logic, and less theatre, more value.

My track record

Why This Perspective Matters

I’ve spent 20+ years shaping the future of entertainment, culture and experience across four continents - delivering work at the intersection of creative ambition, strategy and operational reality. I’m the former Managing Director & Chief Creative Strategist at Immersive International (one of Fast Company’s Most Innovative Company in the World), where I led work spanning World Expos, opening ceremonies, permanent cultural destinations and entertainment platforms, including the UK Pavilion for Expo 2025 Osaka, the Mobility Pavilion at Expo 2020 Dubai, and strategic work for NEOM and Qiddiya.

I’m also co-founder of ROARR - a world-record-breaking, purpose-driven entertainment platform redefining the relationship between culture, community and impact at scale. My track record includes producing some of the world’s most ambitious immersive experiences at the Tony and Olivier award-winning 59 Productions (now 59 Studios), including Palace in Motion at Qasr Al Watan Abu Dhabi - the (then) largest permanent projection-mapping show in the world - alongside major works for the Metropolitan Opera, Smithsonian National Museum of Asian Art, and Royal Opera House Muscat.

FRAMING the solution

"Let’s direct your ambition toward what actually matters - and build entertainment, culture and experiences people will actually remember.”

GET IN TOUCH

Work in Action

Selected projects and interviews showcasing my work across entertainment, culture and experience.

contact me

I’d love to hear
‍from you!

tommy@tommylexen.com

Let's Be Frank,Think Bigger &Build with Purpose ‍

Creative Innovation Leader & Culture Futures StrategistWorking with leaders to build the future of experiences the world needs.